'HOMEMADE is best' according to Ikea. Well it would be for them wouldn't it. But despite the various possible gripes one may have against this Swedish giant - crowds, canteen-style food, the need for that illusive allen key - it can't be denied that they have triumphed with their new cook book.
The above images are not examples of rationing, nor are they minimalist compositions by a contemporary artist. Instead they are the beautifully styled images of the ingredients required for making traditional Swedish cakes and biscuits from Ikea's 'Hembakat ar Bast'. Each geometric deconstruction of the ingredients is then followed by an image of the finished product. The book was created by Forsman & Bodenfors, and according to them it is 'the perfect way to ensure a connection between IKEAS kitchen appliances and one of the best things you can do in a kitchen: baking.' The good news is that it is free. The bad news is that you can only pick it up in Sweden.
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